In the mood. Valorisation of moods in an aesthetic economy

Abstract

The presence of economy in everything in our environment also takes possession of our moods; economy becomes about wellness and well-being. While moods concern our perceptions as a tuning of them the economic interests in moods have consequences for any relation to the world. Aesthetics understood in relation to perception and atmosphere offers a critical approach that should be seen in relation to existing discussions from Critical Theory about consumer culture and commodity aesthetics.