Abstract
In the contemporary media landscape determined by the pervasive and ubiquitous use of computational media, the figure of ekphrasis is experiencing a moment of renewed interest, which contributes to broadening its field of action traditionally limited to literature. Following this line of interpretation, this article aims to show how precisely the concept of ekphrasis, understood in its processual and performative dimension, can be fruitfully engaged in an analysis of the aesthetic and visual experience that characterises the daily use of our digital devices.
By examining Juran Landt's drawing "I just want fruits on a plate", this article explores the tension between text and image in digitally inspired aesthetics. It analyses the disorienting yet productive experiences induced by Landt's artwork, which are reminiscent of our daily encounters with digital media. Finally, this article proposes that the ekphrastic process may represent a moment of unexpected rupture in the otherwise smooth and hypnotic consumption of the digital media.