Abstract
Undoubtedly, the relationship between Everyday Aesthetics and aestheticization is controversial, although they share the same historical context. Against everyday aestheticians’ tendency to refuse any proximity between everyday aesthetic experience and aestheticization as the “contagion-logic” underlying commodified reality, we will show how they are both based on the reflective structure of aisthesis. The latter emerges thanks to a critical conception here illustrated through both an archeological path (involving Sibley, Kant, and Herder), and the consideration of the determining factors for current aesthetic practices. Our thesis is, therefore, that Everyday Aesthetics can take advantage of a non-ideological approach to aestheticization, in order to become aware of the perception theory it actually needs and to promote an incisive critical stance.