How can Everyday Aesthetics meet fashion?

Abstract

Amongst recent theoretical efforts to achieve the academic “addressability” of widespread phenomena that bring to the fore the etymological poignancy of the term “aisthesis”, Everyday Aesthetics seems emblematical for a richer reconceptualization of aesthetics. It, in fact, deals with features of our daily life traditionally overlooked by art-centred aesthetics, due to their “mundane” nature. Yet fashion, indeed a crucial element in the everyday, has curiously played a secondary, or rather, no role in such investigation. This paper aims to compensate this neglect by highlighting a normative feature of the aesthetic linked to its anthropological root and to prove how, if put to the test of everydayness through the lens of aestheticization and intersubjectivity, fashion and the aesthetic can be equated.