From descriptive storytelling to digital image generation with AI: A new digital ekphrasis?

Abstract

After briefly discussing ekphrasis’s historical significance and function in the arts and its continued relevance as an effective artistic practice, this essay explores the concept of digital ekphrasis in the age of artificial intelligence and digital image generation. The discussion focuses on popular AI models readily available online, such as Midjourney, Dall-e, Stable Diffusion, and Firefly. By examining prominent examples of AI art or so-called popular “prompt art” – including Refik Anadol’s award-winning and mesmerizing AI project “Unsupervised” (MoMA, New York, 2023) and the viral Midjourney prompt “The Pope wearing a Balencia-ga puffer jacket” (Spring 2023) – the author questions whether we can also speak of a computational ekphrasis in the age of artificial intelligence and AI models as our new co-creative collaborators. Therefore, the essay considers a praxeology of digital ekphrasis, exploring how efficient text instructions for AI models are now used to create compelling images in a new digital aesthetic that affects their global audience.